Digital Portfolio

A modern and intuitive showcase of my best work.

Strategic Marketing Report - GiffGaff

Shareholder Report – Spoke ‘N Mirrors

Skills Showcased: Strategic Marketing, Consumer Behavior Analysis, Market Research, and Branding

Skills Showcased: Strategic Leadership, Financial Analysis, Innovation Management, and Business Growth Strategies

This marketing plan outlines a data-driven, omnichannel strategy to reposition Giffgaff from a budget-friendly telecom provider to a trusted, sustainability-focused brand. It includes a detailed SWOT analysis, competitive positioning, and an innovative marketing campaign based on behavioral segmentation and psychographic targeting. The plan also incorporates agile marketing principles and A/B testing, ensuring that marketing efforts are adaptable and continuously optimized for engagement.

This shareholder report details the strategic leadership and financial performance of Spoke ‘N Mirrors, an innovative startup in the cycling industry. It presents an in-depth analysis of company growth, financial sustainability, and market positioning, using models such as the Cynefin framework for leadership decision-making and zero-based budgeting for cost control. The report also highlights key business strategies, including lean manufacturing, market segmentation, and R&D investment, which collectively enabled the company to achieve a 51% market share and maintain strong shareholder value.